Brandy Melville is not the only retailer being criticised for using discriminatory tactics. Anthropologie responded to claims that workers used the pseudonym “Nick” for black customers at their stores on Thursday.

The brand was not attacked for a lack of inclusiveness for the first time. Notoriously, Brandy Melville has only one size of clothes. Callie stated this in her video, telling her and other staff how to understand the rules without “offending” consumers.

The company stated in an Instagram post: “Regarding allegations of racial profiling, we have never and will never have a code word based on a customer’s race or ethnicity.”

Former Brandy Melville Canada owners are suing Brandy Melville USA management for allegedly unfair business tactics in punishment for the plaintiffs’ failure to comply with anti-discrimination policies.

According to the plaintiffs, Yvan Marsan, who represents Bastiat USA Inc., a Santa Monica-based producer of fashion brand Brandy Melville, ordered the Canadian owners to close their Square One store in April 2017 because of the “ghetto” clientele.

“The statement that was made to my client was ‘we want you to shut down this store, we don’t like the clientele they are too ghetto and they don’t fit our brand’, and when they were referring to ghetto they were meaning African American,” the plaintiffs’ counsel, Scott Gizer, claimed. “When my clients refused to do that, that is when the retaliation against them occurred and ultimately their licenses were terminated.”

The suit claims that Marsan also complained “that they needed to hire ‘attractive white girls’ that would fit in the aforementioned ‘image’ of Brandy Melville brand, that they shouldn’t have hired the manager of the Newmarket store because she was ‘short and fat’ and they should close that store as well because of the clientele in the store.” The filing states that “these requests were later echoed and reaffirmed by Stephan Marsan, president of Bastiat.”

The alleged Brandy Melville racism scandal sheds light on what could happen to your brand if you allow discriminatory practices to flourish. It’s one thing to have a few instances of racism in your company and another to perpetuate it, but doing nothing and letting it go on is even worse.

Brandy Melville is facing accusations of racism after its latest ad campaign featured a white model wearing cornrows.

Visit this website - https://www.globalbrandsmagazine.com/brandy-melville-the-secret-shame/