Cultural differences are one of the main obstacles to marketing translation. People's communication styles, languages used, and cultural allusions might differ greatly from one nation to the next. So, what is successful in one market could not be successful in another. For instance, a wordplay-based marketing message could not work effectively in a different language, and cultural allusions that are well-known in one nation might not be at all understood in another.

Working with translators who not only speak the language well but also have a thorough understanding of the culture is crucial for overcoming cultural barriers. A skilled translator will be able to modify the message while maintaining the original objective in order to make it pertinent and relatable to the intended audience.

Idiomatic terms present another difficulty in marketing translation. Idiomatic expressions are words or phrases that mean something other than what their definition would indicate. Finding an equivalent in the target language that delivers the same meaning when translating marketing content requires being aware of these idioms.

The difficulty of translating idiomatic expressions can be overcome with the help of a qualified translator who is knowledgeable about the intricacies of both languages. To guarantee that the message is not lost in translation, they should be able to recognize and translate idiomatic idioms accurately.

The use of slang and colloquialisms in marketing translation presents another difficulty. Slang and colloquialisms are informal expressions unique to a location or population group. When slang or colloquialisms are used in marketing content, it can be challenging to translate the message and even more problematic if the message offends the target audience

Simplifying the language used in the marketing content is crucial to overcoming the difficulty posed by slang and colloquialisms. As much as possible, stay away from slang and colloquialisms in favor of plain language that is simple to interpret.

Maintaining brand consistency is one of the biggest obstacles to marketing translation. Customers may become confused by inconsistent branding, which could harm the brand's reputation. To ensure brand consistency, a brand's motto should be translated consistently across all languages if it is in English.

Working with a translation agency with experience in marketing translation is crucial to overcoming the difficulty of keeping brand consistency. The translation agency should be aware of the brand's messaging, tone of voice, and style rules in order to guarantee that the translated content adheres to these standards consistently in all languages.

In conclusion, marketing translation can be difficult, but with the appropriate strategy, these difficulties can be solved. Working with a qualified translator is essential to making sure that the translated text effectively expresses the desired message and connects with the target audience while avoiding colloquial terms and slang.