How To Advertise Your Brand On TikTok

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How To Advertise Your Brand On TikTok

Posted By Alison Williams     November 1, 2020    


TikTok is one of the most downloaded apps in the world; it is the hottest social media network for all marketers. There are 800 million active users and 2.5 billion downloads in a very short period. TikTok is the only app to offer 15 or less than 15-second videos, pre-recorded video or audio clips, and effective background music. Also, the app offers various features for all the individual and business owners to market their brand. For TikTok, any content has the potential growth to reach millions of people. 

In this article, here are some valuable ideas about how to advertise your brand on TikTok to promote your business. 

TikTok Branded Lenses And Effects 

TikTok offers many features to make effective video content. Lenses and effects are the amazing features that have more potential to get your videos on the "trending" and "hot" tabs. With branded lenses in your videos, users can easily interact with your products. TikTok allows users to create and add 2D and 3D augmented reality lenses and effects. It helps you to boost brand awareness and increase user engagement. 

Entertaining Content 

If your videos have fun and entertaining content, you are able to reach the maximum number of users. If you make your videos, the type of content is more important. You need to create videos that depend on your industry and product type. For instance, if you are a beautician, you can make interesting beauty tips videos, before and after videos, and beauty products. 

Unique Hashtag Challenges 

Another effective feature of TikTok is hashtag challenges; it is one of the special opportunities for all marketers to promote their business within the platform. Challenges with hashtags are a great way because they generate brand awareness and allow users to interact with your content directly. But, trending and relevant hashtags are more important. 

Work With Influencers

There are several ways to connect with your brand with the majority of people. First, if you are new to the platform, influencer marketing helps you create more community with your brand and quickly reach a wider audience. Influencer plays an important role in all social media networks. Working with influencers is great for your business reach. Another way to catch more attention to your videos is to TikTok views. It is one of the most influential organic TikTok promotion methods. For beginners, it is the most effective and easy method to get the initial boost.

In-Feed Native Ads 

It is the first advertisement feature on TikTok; In-feed native ads are similar to Instagram and Facebook, and Snapchat story ads. These ads appear on the screen for several seconds. And it helps to create a first impression on the user's screen. So, make it more attractive and add valuable information. Also, you are able to add a link to your brand's landing page or your website. 

Brand Takeovers 

A brand takeover is a full-screen video ad that appears on the user's screen when they enter TikTok. It is another special advertisement option for all marketers to reach potential customers for your business. These ads can be 3-second videos or images or 3 to 5 second GIFs. Brand takeover ads are linked to your landing page or your hashtag challenges. The significant advantage of these ads is, your ads will be for one day only, but it will reach all TikTok users. 


Alison Williams
Alison Williams is a social media content writer who works at Flatfitty. She is an experienced social media analyst, and her passion is to contribute to engaging content for authority blogs and websites.


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    John Bright  · Mar 11
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