will be critical to your pharmacy's growth and success in the coming year. In today's blog, we're here to help you with your pharmacy's digital marketing and more.

How Do You Begin Advertising Your Pharmacy?

Pharmacies that previously relied on more traditional channels are discovering that digital marketing provides unprecedented targeting and reach. Any advertising or marketing conducted through digital channels, from websites and mobile apps to search engines and social media networks, is referred to as digital marketing.

You can meet your patients based on the devices and platforms they use every day, establish an online presence, and market yourself across multiple channels by shifting your focus.

Pharmacy Advertising Concepts

Increase your patient base with the following pharmacy advertising ideas:

1. Advertise Your Pharmacy on Google My Business

Google My Business (GMB) provides free online profiles to brick-and-mortar businesses to attract local foot traffic, an important part of local search engine optimization (SEO).

Anyone looking for local pharmacies can find you by adding your profile to Google Maps and search results pages. Encourage patients to leave reviews on Google for your pharmacy so that their referrals appear on your profile.

2. Maintain Your Directory Listings

Aside from Google, there are hundreds of local business directory websites. These include search engines such as Yahoo and Bing, as well as Facebook and business listing sites such as YellowPages and the Better Business Bureau.

Include your pharmacy in as many of these as you can. Sites like Moz Local and Yext can help you manage and update your listings in all major directories from a single platform for an annual fee. The more guides you appear in, especially high-traffic ones, the better your local SEO will be.

Each listing should contain you:

1. Company name and logo
2. Contact and location information
3. Website 
4. hours of operation 
5. Products and services
6. Photograph of a storefront

The information provided by each pharmacy should be consistent across all platforms. Similarly, check and update those listings on a regular basis, especially if your hours change or you have seasonal offerings.