A CMS is a foundation for a website and how a company will grow and thrive online. That’s why a CMS is an important investment. When choosing a CMS platform, it’s important to weigh the pros and cons of each system. Getting advice from an implementation partner can help companies navigate the best solution for their needs and goals. It’s also a good idea to look at analyst reports for the top vendors and talk to actual users of each platform. Insight from peers with a similar budget and size will go a long way in making the right choice for your organization.

A few key points to consider when selecting a CMS include:

Authorship Experience: Does the CMS provide an easy and intuitive editing experience for content creators? This will impact the productivity and morale of your team.

Security: A strong CMS should have a robust set of security features to keep your site and data protected against current and future threats.

Customization: Does the CMS allow easy customization by marketing teams for one-off landing pages and/or page-wide changes? This is important to ensure brand consistency.

Cost: The total cost of a CMS will vary by vendor and will depend on integrations, features, complexity, and whether eCommerce is enabled. It’s important to take all costs into consideration, including hosting and CMS training.

If your company is not a web developer, then partnering with an outside agency is recommended to make the process of selecting and implementing a CMS much easier. A great outside agency will have the insight needed to build a website with UX, SEO, and digital marketing best practices in mind.