What Does an SEO Expert Do in On-Page SEO?

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What Does an SEO Expert Do in On-Page SEO?

Posted By Zand Marketing     October 10, 2023    

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On-page SEO is a dynamic field that optimizes individual web pages. This helps to boost overall user experience. It also seeks to improve its rankings on search engines like Google, Bing, and Yahoo.

Know the various steps taken by an SEO-Friendly Website Design and Development for on-page SEO.


1. Keyword Research and Analysis-

An SEO expert begins by conducting extensive keyword research. This helps them to identify relevant and high-impact keywords and key phrases that potential visitors are likely to use in their search queries. This involves analyzing search volume, competition, and keyword intent.


2. Content Optimization-

High-quality content is at the heart of on-page SEO. SEO experts optimize existing content or create new, compelling content that incorporates target keywords strategically. This involves ensuring keyword placement, natural language usage, and content structure.


3. Meta Tags Optimization-

An SEO Company in Mississauga will optimize meta tags, including the title tag and meta description. Doing so makes them more informative and compelling. These tags improve search engine rankings and influence click-through rates.


4. Header Tags Optimization-

Proper use of header tags H1, H2, and H3 matters a lot. They help search engines understand the hierarchy and importance of content on a page. SEO experts optimize header tags for readability and keyword inclusion, enhancing both user experience and search engine visibility.


5. URL Structure Optimization-

An SEO expert ensures that URLs are concise, descriptive, and include relevant keywords where appropriate. Clean and user-friendly URLs are preferred by both search engines and visitors.


6. Internal Linking-


An SEO Agency in Mississauga will strategically incorporate internal links within the content to guide visitors to related pages or resources on the website. This helps distribute link equity, improve navigation, and increase the time visitors spend on the site.

When hiring an SEO Agency in Mississauga, check if they will do these tasks towards on-page SEO.

To know more about Digital Branding Agency in Canada please visit our website: zandmarketing.ca

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