1. Why Is There Such A Craze For AI?

Finding methods to mine, analyse, and then apply the data to marketing and advertising makes AI more appealing each year as the volume of available data grows.

The appeal of artificial intelligence (AI) or marketing automation grows due to the growing number of businesses with personnel trained in market analysis and data research.

Can AI take over digital marketers, do you think? 

Before that, let’s first know what, most importantly, Is Marketing Automation?

The ability of artificial intelligence to automate specific tasks or related task sets is one of its advantages. There are various advantages of utilising automated frameworks, such as efficiency in processes and a superior method for estimating results with minimal wastage of time and effort. These advantages are obvious regarding marketing automation and will increase your productivity in the future.

Marketing automation develops capabilities beyond what any system, software, or platform can do; rather, it leverages the capabilities of various systems, software, and platforms. The speedy data collection and analysis are the greatest advantages of this kind of automation. With AI, patterns will be recognized more quickly, resulting in more forecasts to help you plan your marketing. 

Ultimately, marketing automation will help you carry out your marketing strategy, employ staff most effectively, and save time and money.

2. How Does AI Contribute To Digital Marketing?

While we can understand what Artificial Intelligence implies, it is in every case more insightful to comprehend how it functions. There are two components to this technology: data and algorithms. These machines can carry out intricate calculations on a wide range of numbers; however, what sets them apart is their capacity to comprehend more complex data and self-teach how to improve. To assist humans in making better decisions regarding their businesses, artificial intelligence can quickly and effectively study multiple datasets. Mixing machine learning and broad data analysis can clarify your customer’s behavior.

2.1 Enhances Customer Service Quality Via Chatbots

Chatbots are an artificial intelligence tool that has gained popularity on websites and other platforms. Your digital platform can provide 24-hour customer service because these robots are programmed to converse with customers and respond to the most frequently asked questions.

2.2 Customise Your Advertising Campaigns

Using Artificial Intelligence, you can avoid the tedious manual work of figuring out who each of your audience groups is. This technology will analyse all of them for you and then divide them into groups of 10 to 100 people so you can send a campaign tailored to your preferences. Through their programmed ads, platforms like Facebook and Google will enable you to achieve this goal by segmenting your audience based on personal information like age, gender, or income level.

2.3 Voice Search On The Rise

Voice search has been the talk of the town for some time; users even today seem to be impressed by it and show a ton of interest in it. When we ask “Alexa” to find something for us on a particular subject, the AI will search for all relevant information and obediently respond to all inquiries. Wow, you had to read it or even look for it in a bookstore almost two decades ago.

Today, due to its enormous popularity, 58% of consumers use this function to search for business information. As a result of this, Google uses voice search as a ranking factor on the platform.

Source link:- https://www.matebiz.com/blog/should-digital-marketers-be-scared-to-lose-out-to-ai/