4 IG Ad Qualities That Every Marketer Need To Know About

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4 IG Ad Qualities That Every Marketer Need To Know About

Posted By caterina taylor     December 3, 2020    

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Everyone knows that Instagram ads would be ideal before getting into this. The perfect combination of Instagram’s higher engagement rate and its story ads. Facebook’s incomparably focusing system proves to be a powerful force for advertisers and businesses.  

Meanwhile, the ads launched out closely similar to Facebook ads. Anyhow, Instagram ads have made few updates during the past year. We now have got the additional features and tools that are not on the Facebook ads. These characteristics can make it simpler to receive higher-end results from the Instagram ads; hence, we will look at the four different types of Instagram ad qualities that you may not know yet that you need to understand. 

Advertise Posts Directly From Mobile End:


If you run an Instagram post, you need to enhance your business account if you can perform so immediately from the mobile applications; you need not have to log into Facebook’s ads manager and select a standard rule and ad placements. If you wish to enhance a post fastly yet don’t need to access through the hassle of making a complete ad campaign in the ads manager, this is a fabulous option. 

The process is simple; meanwhile, you can customize the followers if you wish to focus. The best example you can also allow Instagram to pick and improve for visitors they trust will be liking your content. 

Everything of your posts will have a blue-colored promote option below the image. When you tap it, you can get to pick:

If you wish to send users into your website, or if you want them to connect you through your profile page’s details
Plan your budget effectively.
A click-to-action(CTA)
Landing page.
Duration of the promotion.

Active and Enhanced CTAs:

Instagram ads have the same call-to-action(CTA) like Facebook, with several options like Install apps, Shop more, and Learn more. We understand how efficient these clickable CTA’s effectiveness increases. 


The previous year, Instagram rolled out some updated into their CTAs that made them more active to get more Instagram reach to grow your audience and content exposure with the engaging factors. It primarily acts as the updates they made don’t need to have their businesses or advertisers perform anything besides receiving the extra advantages; that happens automatically. 

Say, for the best example, when you check over the Instagram ad for four seconds or more than that, the CTA below is the image that will be emphasized in blue. It is designed to enhance further action by providing users an additional link to tap. 

If you tap on the comments in an ad, you could check the CTA displayed below. It ensures that a user’s interaction with your ad won’t reduce the possibility of tap or get converted. 

Collective Comment by Agroplause:

Conventionally, it’s been tougher to moderate and estimate the comments on th ads; the ad manager reveals the introductory engagement rate contrastingly of showcasing your actual statements. 

Anyhow, Agroplause will gather every single comment from your ads on Instagram hence that you can check it, estimate and even react to them. Update, Agroplause is the only possible tool that provides this feature. 

You also need to react to the comments of the audience directly. In several cases, users will prompt queries in the ad’s comment; if or not you answer could be the difference between the new longer customer and a lost sale. 

Kick start with Story Ads:

Instagram also announced its new update, where we will get a new ad type: Story ads. You will be placing your promoted content in the feeds of your Instagram story. When the audience taps on the ad, the IG story will gear up the complete screen. They are made to be deeper and will possibly have higher results. 

Instagram’s business on Vimeo, Airbnb Instagram Story Instagram comes with similar announcements that every company will quickly receive their insights on regular stories that are non-promotional content. 

Once after understanding its base core, how the users connect with our stories, and what they find valuable, the story ads can make up ideal outcomes. 

Author Bio

Caterina Taylor is an experienced social media marketer and writer who works at PlanYourGram.com. She loves to work on content creation for social media blogs and has the potential to deliver engaging content on various platforms and networks.

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