Skincare has emerged as one of the biggest trends of the 2020s. With the onset of the Pandemic, confined within the walls of our houses, we all started paying a little more attention to our Rituals of Self-Care. Numerous brands have emerged and made incredible promises of glowing skin, glass skin, radiant skin, and so on. But with the abundance of advice available on the internet, it also perpetuates a lot of misinformation and gives rise to numerous myths being widely accepted as facts.

Myth 1. You need an extensive skincare routine to achieve the skin of your dreams.

The truth isthe effectiveness of your skincare routine has nothing to do with how many products or steps are involved. If your skincare routine is not tailored to suit your skin's specific requirements, it will not deliver the results you want, irrespective of the number of products you use. Using too many products also poses the risk of these products working against each other, since certain skincare ingredients do not work well together, and even irritate the skin. It's a classic case of too many cooks in the kitchen. For example, using Retinol and AHAs (Alpha-hydroxy acids) in the same routine without doing your due research can have catastrophic results for your skin barrier

It is advised to purchase skincare products that suit your skin type and address more than one of your skin concerns.

Myth 2. Exfoliating every day is good for your skin.

Over-exfoliating can strip your skin of its natural oils and cause be incredibly abrasive, causing a lotof damage to the skin barrier. This can be particularly harmful for sensitive skin types, and cause more inflammation, leading to acne flare-ups and skin redness. Ideally, you should only exfoliate twice a week. If you have sensitive skin, you should start exfoliating once a week, to minimize the chances of damaging your skin.SEREKO's Clarifying Body Scrub, when used with their Clarifying Body Oil gently exfoliates the skin and moisturizes it in the same step.

Myth 3. Only teenagers get acne.

Although acne plagues teenagers due to increased hormonal activity and physical changes, acne does not stop when you become an adult. Hormones, stress, and genetics are the main causes of acne and certain environmental and lifestyle factors. Acne can occur in people of any age. Clinical trial data from Yale Medical suggests that 50% of women in their 20s suffer from acne. Fortunately, several treatment options are available since it is such a common problem.

Psychodermatology examines the correlation between the skin and the mind and addresses hormonal imbalances that cause acne flare-ups, addressing the problem at the root. SEREKO, India's first Psychodermatology brand has an entire range of skincare and nutraceuticals that lower cortisol (stress hormone), increase serotonin output, and address stress-induced acne and other skin conditions.

Myth 4. Oily skin doesn't need moisturiser.

Oily skin still needs hydration! Oily skin appears so because sebaceous glands in the skin produce excess sebum. Moisturiser does more than just provide hydration – it also helps balanceskin oils. If oily skin is dehydrated, it will produce more sebum to hydrate itself, and as a result, the excess oil clogs pores and leaves skin more vulnerable to dirt, pollution, and acne. The key to hydrating oily skin is to hydrate without introducing oil from other products. SEREKO's Clarifying Face Moisturiser is a great example of a moisturiser that addresses all the concerns of oily skin. It is specially formulated to balance skin oils, hydrate oily skin, and fight recurring acne, in addition to its mood-elevating properties.

Myth 5. DIY lemon masks are a great way to get topical Vitamin C

Directly applying lemon juice to your face will not give your skin the life-changing benefits of vitamin C. However, it will result in skin burns and irritation due to its highly acidic nature. If you wish to reap the many benefits of topically applying vitamin C to your skin, we recommend using a Vitamin C serum instead.SEREKO's Clarifying Serum is infused with acerola cherry, one of the most potent forms of vitamin C found in nature. This serum offers all the antimicrobial benefits of vitamin C like protecting the skin, reducing inflammation, brightening, hydrating, and reducing the appearance of hyperpigmentation, dark spots, fine lines, and wrinkles.

Myth 6. If you feel a burning sensation, it means the product is working.

If a product upon application has a burning sensation, it is incredibly harsh and irritates your skin barrier.Products like AHAs and Retinoids can be incredibly harsh on the skin and cause chemical burns when used without taking precautions. When products irritate your skin upon application, it is an indication that you should not use it anymore, unless you want to cause some serious damage to your skin barrier. The skin of the face is thinner and more sensitive than anywhere else on the body and is extremely susceptible to damage.

SEREKO – The Future of Science and Skincare

Topically treating your skin problems when they occur is a thing of the past. The future of Skincare lies in scientifically addressing what causes skin conditions and incorporating products in your Skincare routine that do it for you.

Psychodermatologyaddresses the connection between the mind and skin. SEREKO's Holistic Approach toHealth addresses the physical and emotional components of Well-being, leading innovationin Skincare.

When conventional forms of skincare fall short, innovative brands like SEREKO can come to your rescue.By treating a plethora of skin concerns, reducing cortisol levels, and increasing serotonin output in the body, SEREKO honours the skin-mind connection and offers a real solution for stress-induced skin problems.