The Secrets of Azeroth event in World of Warcraft was a once-in-a-lifetime opportunity due to the fact that it combined evergreen content with the community's involvement in the solution of a mystery. Players had the opportunity to participate in the investigation of a crime and earn rewards that were still available after the event had come to a close.

Blizzard should continue to create one-of-a-kind events for World of Warcraft, but the developer should also experiment with different event structures in order to keep players engaged and excited about new content. These event structures could include time-restricted rewards or a slower roll-out of storylines.

The massively multiplayer online game World of Warcraft was widely recognized for a good number of years as the undisputed champion of its subgenre. However, in recent years the long-running game has been up against severe competition in the genre from games such as Old School RuneScape and Final Fantasy 14, amongst others. This competition has caused the game's popularity to decline. Blizzard has been forced to experiment with new ways of creating content for the game as a result of the pressure from competitors. This has led to an increase in the significance of content releases and events. The most recent in-game event was called Secrets of Azeroth, and it tasked players with unraveling a mystery by providing them with a single clue per day for a period of three weeks. Players were given this information in order to participate in the event. The quest is still available to be completed through the retail version of World of Warcraft; however, given that its roll-out has been completed, the developer needs to draw lessons from it in preparation for future events.

Players of World of Warcraft who are interested in dragonflight, blood elf, vulpera, and mystery secrets will find something of interest in the expansion pack Secrets of Azeroth.

- Each and every player will find at least one thing within Secrets of Azeroth that piques their interest

- Players who needed a reason to log in every day for a short period of time were provided with that reason by the game by virtue of the fact that it offered fresh hints once every twenty-four hours

- Retroactive access to these hints was granted, and continues to be granted; as a result, those players who took their time and weren't in a hurry were never penalized for skipping a day of the challenge

- In addition to this, the event centered on a mystery in which players were tasked with uncovering the truth behind a string of artifact thefts

- This meant that those who were playing it in real time were given the opportunity to take part in the journey that the community took together to discover who the criminal was

- The audience's interest was kept piqued by the event by virtue of the engaging narrative it presented and the elements it included that were driven by the community

Secrets of Azeroth was a great expansion because it had a great structure that encouraged players to keep logging in to follow the story. It also made permanent changes to the world of World of Warcraft and offered fantastic rewards that encouraged players who were not invested in the lore to participate in the expansion. These items included the Titan Key weapon transmogrification, the Sherlock Holmes-inspired Deerstalker Hat transmogrification, and the Pattie the Alpaca mount in addition to the other rewards. These rewards and the quest line are still available, which means that in addition to having an exciting event that lasts for a number of weeks, players who did not participate are receiving additional content. This is because the rewards and the quest line are still accessible. The fact that the competition is evergreen indicates that it continues to provide players with something of value after it has been completed.

lgiht of the dragonIn World of Warcraft, Valdrakken is a non-player character.

There have been hints dropped by the developers of World of Warcraft suggesting that they are interested in creating additional content that is comparable to Secrets of Azeroth. Even though this would be a strong move in and of itself, simply replicating the event would not really have the same impact as the first time you did it. This is because the first time you did it, you did something different. The success of Secrets of Azeroth can be attributed to the fact that it provided something unique to each and every type of fan. This allowed the expansion to appeal to the widest possible audience. There were a lot of cool cosmetics to unlock, the story was interesting, and there were some interesting new revelations about the history of the world. The story was revealed in a piecemeal fashion over the course of a few weeks, and the reaction from the audience was overwhelmingly positive. If the same amount of effort was put into rewards and storytelling in a future iteration of World of Warcraft, the developers may find that this structure is one that works well for them and decide to use it again. Alternatively, the structure may not be one that works well for them and they may decide to try something different.

Although the Secrets of Azeroth event as a whole was a success, and the fact that it will continue to exist as evergreen content is beneficial to the game, Blizzard should consider experimenting with the idea of making certain aspects of future events of a similar nature more time-bound. This could be done by limiting the amount of time players have to complete certain objectives or by limiting the amount of time they have to complete certain quests. Players should be rewarded by Activision Blizzard for playing a game as soon as it is released and for logging in on a daily basis. It is not necessary that the reward be of significant value. One more twist that can be added to the formula is to tell a story that takes place over a longer period of time, such as several months rather than a few weeks. This is just one example of how the formula can be modified. The Secrets of Azeroth event that took place in World of Warcraft has proven that experimenting with new event structures can be profitable for the game, and the development team has already found success with one of these new event structures.