Bakers worldwide are constantly searching for ways to perfect the craft of making their cookies and pleasing customers. However, to reach those customers the marketing aspect of the business is also a crucial area that your business needs.

Look at the cookie boxes more like a canvas. They are a really handy tool to create any design you want and market your product in whatever way you would like. Adding to the environmental benefits, these boxes can be a jackpot for bakers, not only for storing cookies but also for marketing purposes.

What Are Custom Cookie Boxes?

Custom printed cookies boxes are carefully crafted to maximize the protection and preservation of these delightful snacks. Now with the help of technology and the latest techniques, packaging has become the core part of the marketing strategy of all businesses, especially in the food industry.

Isn’t it annoying when you open a pack of cookies that come out crumbled? This is why your products need a package ideal for their protection and preservation. Moreover, cookies are a product that is kept on shelves of supermarkets and bakeries, so they need a package that is durable and has properties that increase the shelf life of the delicious snacks. So custom cookie boxes come in countless shapes and sizes to ensure safe delivery and a pleasing look that improves the brand image.

Importance of Custom Cookie Boxes

Custom cookie boxes in today's market play a really important role, especially in gaining a positive perception of the brand as it is the first contact between the brand and the customer. Let's discuss a few more advantages of these cookie boxes.

Safe-Haven

Cookies are prone to external factors, especially, the temperature, which can make them harmful for consumption. Durable custom cookie boxes can eliminate this issue as they are specifically made to avoid air getting inside the boxes, keeping the box dry. Secondly, these boxes are made from sturdy and strong raw materials, making them ideal for shipping as they are quite fall-resistant, providing the cookies with great cushioning so they don’t get crumbled.

Marketing Tool

The digital world has brought with it a lot of innovative ideas that businesses use to get that little edge over their competitors. The packaging industry has never seen the levels of creativity that is experienced today. Without an attractive design, it is really hard for companies to get into the customer’s head. Thus, adding social media handles, website URLs, and QR codes, along with attractive designs to your custom printed cookie boxes is a great marketing tool.

User-Friendly

Your custom cookie boxes should not only be attractive, but their practicality and how they feel to the touch is also important factor. Adding handles for easy handling, or closures that are easy to open are features that might look small but are crucial to make the unboxing experience of the boxes satisfactory.

Sustainable

The world now is a very environment-conscious place. Customers now don’t even consider buying from companies that are not practicing green production. So, including custom cookie boxes are important as they are made from recycled cardboard and have biodegradable elements. This reduces your carbon footprint, which reduces the hassle with legal authorities and increases the brand value.

Crucial Details for Custom Cookie Boxes

Style

There are many techniques you can use to increase the style of your custom cookie boxes. Some common examples that we see today are rectangular boxes with lids, and window boxes to increase the visibility of the cookies inside and go over the top, you can also consider Chinese takeaway boxes.

Dimensions

The most common dimensions used for cookie boxes are small 3X3 boxes and to add more cookies this is increased to 8X8 boxes. The dimension is important to ensure that the cookies fit properly and are not damaged.

Material

Custom printed cookie boxes are created from different types of material. It mainly depends on how durable you want the box to be. Materials like kraft paper, cardboard, corrugated cardboard, and coated cardboard, offer different benefits for different scenarios.

Another important factor in deciding the material for your box is the type of cookies you sell. Cookies like macarons that are delicate require a package that has high cushioning properties, on the other hand, soft and chewy cookies require different packages.  

Finishing

You can include different finishing styles in your cookie boxes. The most popular finishing styles include embossing, debossing, and foil stamping, among many others. It’s all about which finish makes your design aesthetically pleasing for potential customers.

Order Quantity

The quantity of custom cookie boxes is really important and is directly related to the demand for the cookies you are selling or the type of events you are delivering your cookies to. Most suppliers deliver cookie boxes in sets of 100, so the number required will be different if you are ordering boxes for your store, or ordering it to deliver cookies to a family gathering or a corporate event. Never hesitate to involve the box suppliers in a discussion, who can give useful advice regarding the quantity of boxes to order.

Delivery Timings

Cookies need to be stored in dry places, which is a big reason why custom boxes are preferred for these delicacies. This is why the production of the cookies should only start when you have boxes to store them in. Luckily, most packaging suppliers provide quick delivery times so you don’t put a halt to your cookie production.

Conclusion

Custom cookie boxes are a great way to protect your delicious snacks. In addition, they are also a powerful marketing tool due to the attraction that is done on them. All this makes it a viable option to invest carefully in.