1 thing that intrigued me the most was the connection in supply and demand behaviors between publishers and runescape 3 gold for sale players. On the publisher side, games are now much more costly to create. As each year continues, it costs more to obtain users. You need a counterweight to this. You'll need more revenue coming in if you're likely to spend more making a game. That is where live solutions has come from and that has so much momentum.

The opposite side of it was what gamers wanted. We've been in these sorts of games for a long time, and we have observed the virtues. Players like to achieve control of what they're playing, become a part of a community, make friends. You will find all these positive experiences they get from certain kinds of community-based online games.

We asked ourselves,"Our specialty is in live matches. How relevant is that to where the industry's going?" We thought it's phenomenally applicable because if both publishers and players gain from this growth in live games and free-to-play and that sort of thing, then it is only likely to continue and accelerate. We're in the right place, but we needed to make sure we could remain competitive and have something unique and special to offer and attention our company around.

What came from this was, we did lots of assignments with our staff. We wanted them to be part of this process. We created the announcement that we wanted to be one of the best in the world at creating and publishing live matches. We did not need to just do live matches. We wanted to do living games. That is the statement of intent, needing to set an ambition for ourselves to keep pushing ahead rather than just be happy with the status quo.

We have done various pieces of invention in our pocket of the market. We are doing influencer participation and how to make money on runescape osrs interactive community live streams. We were pretty early with where some of this stuff has gone. We were early with a few esports stuff.