In 1999 alone, there were 295 initial public offerings of internet the boutique s, representing more than 60% of all initial public offerings that year. It is, perhaps, hard to fault the nearly unbridled enthusiasm for what lies ahead in 2021 after a year marred by immeasurable tragedy from the COVID-19 pandemic. The Pricing Delusion: The enthusiasm that entrepreneurs and venture capitalists were bringing to online retail companies seeped into public markets, and as public market interest climbed, many young companies found that they could bypass the traditional venture capital route to success and jump directly to public listings. The Big Market: As the internet developed and became accessible to the public in the 1990s, the promise of eCommerce attracted a wave of innovators, from Amazon in online retail in 1994 to Ebay in auctions in 1995, and that innovation was aided by the arrival of Netscape Navigator's browser, opening up the internet to retail consumers and PayPal, facilitating online payments.

Many of the online retail companies that were listed on public markets in the late 1990s had the characteristics of nascent businesses, with small revenues, unformed business models and large losses, but all of these shortcomings were overwhelmed by the perception of the size of the eCommerce market. As digital advertising grew, firms that sought a piece of this space also entered the market and were generally rewarded with infusions of capital from both private and public market investors. Loeffler and Perdue both have particularly strong ties to the private sector, for members of Congress. It also does not include the online adverting revenues being impounded into the valuations of private businesses like Snapchat, that were waiting in the wings in 2015. Consequently, we are understating the imputed online advertising revenue that was being priced into the market at that time. Answer: Both are partially right and partially wrong. In this example, you are only taking high risks. The Bloomberg Internet index was initiated on December 31, 1998, with a hundred young internet companies in it, and it rose 250% in the following year, reaching a peak market capitalization of $2.9 trillion in early 2000. Because the collective revenues of these companies were a fraction of that value, and most of them were losing money, the only way you could justify these market capitalizations was with a combination of very high anticipated revenue growth accompanied by healthy profit margins in steady state, premised on successful entry into a big market.