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International chains vs boutique hotel interior design in Thailand
Posted By soho hospitality
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Hotels come in all shapes and sizes in Thailand. Some are big and famous, while others are smaller and unique. There is a noticeable contrast in hotel interior design in Thailand as per the scale of the establishment. In this blog, we discuss the difference between boutique hotels and international hotel chains based on design aspects.
What makes boutique hotels in Thailand special?
The unique atmosphere of boutique establishments reflects local culture. They feature traditional artwork and handcrafted furniture. The design of boutique hotel gives guests a unique experience. A boutique hotel near the beach might have a coastal theme hues with beach-inspired decor.
In contrast, international hotel chains often use similar designs in all their locations to maintain a consistent brand image. This means you might see similar furniture, colors, and layouts no matter where you are. While this can be comforting if you like familiarity, it may not offer the same unique experience as a boutique hotel.
How do hotel interior design elements reflect Thai culture?
Local culture is a big part of the design for boutique hotels. These hotels often pick traditional Thai patterns and textiles for decoration. Culture based design means guests are greeted with local materials like teak wood and silk. Elements like these create a sense of place and immerse you in Thai culture.
International hotel chains are often neutral and only feature global design elements. You will see modern furnishings and simple color schemes in these hotels. The design elements mostly do not reflect the local culture. Their focus is usually on comfort and brand consistency.
How does a hotel interior designer differs the light concept in boutique hotels and international chains?
Lighting is often used creatively in boutique hotels. They pick lighting elements to enhance the ambiance and reflect the local culture. They need to highlight traditional Thai artwork so they use soft warm light for the purpose. You can also find dimly lit corridors that create a cozy, intimate atmosphere. The use of lanterns, candles, and custom-designed fixtures is common for boutique hotels. This type of lighting design adds to the overall charm. Designers aim for creating a space that feels more personalized and inviting.
In contrast, international hotel chains typically use more standardized and functional lighting solutions. The focus is often on bright, consistent lighting that ensures visibility and safety throughout the hotel. While this approach is practical and efficient, it may lack the unique, mood-setting qualities found in boutique hotels. It can be said that lighting plays a crucial role in crafting a distinctive experience.
How do Thailand hotel interior designers approach the layouts in these hotels?
You can easily find boutique hotels with an intimate layout in Thailand. This means there are fewer rooms, and the spaces often feel more personal and cozy. The design might include unique open-air courtyards. The layout of rooftop gardens are also picked by designers to make your stay feel special.
International hotel chains are typically larger with more rooms. These establishments usually feature an efficient design. They aim for maximized space where more guests can accommodate. This often means larger lobbies, more extensive dining areas, and bigger rooms. Such layout is great for amenities and services but it might lack the personal touch found in smaller boutique hotels.
Conclusion
Think about the kind of experience you want to create for your guests to decide on the design approach for your hotel in Thailand. Boutique hotels feature culturally immersive atmosphere with personalized design elements. On the other hand, international chains excel in providing a consistent, familiar environment that guests recognize and trust worldwide. Each design style has its strengths, so consider what will connect most with your target audience. If you need expert advice in choosing the right design elements then get in touch with Soho Hospitality. This design agency has the best Thailand interior designers for hotels, bars, restaurants and F&B outlets.
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