Amazon.com

The company was almost called Cadabra, but Bezos named the business after a river supposedly for two reasons. The first reason is to suggest the scale of the business; Amazon.com instigated with the “Earth’s biggest store of books” tag-line. The second reason is the website listings, which were back then alphabetical. So Bezos named the company Amazon due to the probability that “A” would come at the peak of any alphabetized list .

The Amazon logo consists of an arrow that looks like a cheery face . The arrow is a symbol of the wide variety of items accessible for retailing by the company. The logo started as an abstract river model. Following a handful design change, the logo was re-imagined in 2000 into today’s Turner Duckworth design. The arrow and the smile say that the company is happy to distribute anything anywhere. The smile begins with the “A” and ends in an indentation under the “Z”, stressing that Amazon.com offers everything customers might look to buy online from A-to-Z .

Mission, Vision, Values

Mission:

To leverage know-how the skills of the company’s invaluable staff to provide its clientele with an exceptional internet shopping experience .

Vision:

To be the most customer-centric company on the Earth, whereby customers can find anything they may desire to purchase online, and makes efforts to offer the lowest feasible prices to its customers .

Values:

Amazon.com lives by their core values which imply that customer experience needs customer obsession . They begin with their customer and then work backwards. They also believe that failure to listen to their customers will lead to the business failure. Amazon.com lives in an era of unheralded revolution plus insurmountable opportunity given that they make each minute count. Their customer experience needs ownership, which they utilize to build a great business. They think long-run, appeal for their ideas and projects passionately, and get empowered to challenge choices respectively. Amazon’s core values are:

• Customer obsession

• Bias for action

• High employment bar

• Innovation

• Ownership

• Frugality

Amazon’s vision, mission statement, and values reflect the company’s success as the leading online bookstore and the topmost non-travel online retailing business. Amazon.com is a company that aspires to innovate in customer relations as well as interaction. Their core values are based upon customer satisfaction. They make customer experience their focus, accordingly ensuring that every decision made is focused upon serving those who matter a lot to the business, that is, the customers .

Motto:

“Work hard, make fun, make history, make money.”

Amazon’s motto reveals the firm’s identity as an online retailing company. They use the words like hard, history, and money to stress their business distinctiveness which is effective .

Main objectives

· Not to price cut a few goods for a limited time frame, however, to offer lower prices each day and apply them widely across the company’s entire product range.

· To earn customer satisfaction and trust.

· To become the most excellent place to purchase, locate and discover products online.

· To offer the lowest feasible prices to customers.

· To offer fast, reliable delivery .

History and Stories

Amazon.com has the capacity to provide shopping convenience, decision-enabling information, speed, a broad selection, easy purchasing, dependability of order fulfillment, and discounted pricing. The company says that their goals have not changed. They say that they are committed towards selling many items at lower costs whilst simultaneously trying to reduce the costs of operation. Additionally, Amazon states that they have strong commitment in their retailing business to provide customers with vast selection, lower prices, and convenient delivery, requirements that remain stable in the end. They state that their faith in the sturdiness of these pillars gives them the confidence needed to invest in spiraling these pillars. They know that the energy they put in at the moment would continue to disburse dividends into the future. They believe that fast and reliable delivery is imperative to customers. So they launched Amazon Prime in 2005, which goes for $79 annually, whereby prime members benefit from free limitless express two-day shipping and upgrades to express one-day delivery for only $3.99. Amazon also launched fulfillment by Amazon in 2007, which is a novel service for the third party sellers.

Company’s Awards

· Amazon was the winner of the 2014 Grand Award eleventh-annual Brand excellence awards in America .

· 2013 National Retail Federation’s retailer of the year award.

· A 200% increase in e-book sales a year since 2010 .

Company Culture

Amazon.com’s culture to its employees includes a steady pressure to perform . Some of the employees’ speeches and comments indicate that promotions and positive feedbacks from the company’s superiors to the staff are rare. Amazon’s CEO Bezos believes that his directors must lift up the performance bar through every promotion and that only outstanding talent should grow within the organization. Their culture is also communicated through hiring decisions whereby they determine whether they admire the person, if they learn from a person, or if the person is a superstar.

The culture of Amazon is notoriously stimulating, and it starts with its CEO Bezos, who trusts that the reality shakes out when the notions and opinions are banged against one another. Bezos believes that no quantity of income is worth jeopardizing the trust of the customers. Furthermore, the company has established a custom and leadership review called the ORL. The ORLs are biannual meeting programs in which every Amazon department’s senior leaders gather to talk about their subordinates’ strengths and weakenesses, dismiss bad performers and approve promotions. Amazon’s staff understand the ORL as programs wherein they win of lose careers and livelihoods instantly .

Within Amazon.com, there exists an e-mail that draws out waves of panic. Once the company’s chief executive receives customer queries, he forwards the e-mails to the appropriate Amazon staff with a question mark. The staff react as if they have noticed a ticking bomb once they get Bezos’s question mark e-mails. They typically take a few hours to solve the issues the CEO flags and prepare thorough explanations on the same. Escalations like these e-mails are Bezos’s known ways of making sure that the company applies its corporate values uniformly and that the employees perform better each day .

Elevator Speech

Amazon.com’s main objectives are to earn customer satisfaction and trust, become the most excellent place to purchase products online, and to offer the lowest feasible prices and fast, reliable delivery to customers. Their vision is also their mission, which is to become the most customer-centric company on the Earth, whereby customers can find anything they may desire to purchase online. Their core principles are based upon client satisfaction. The company makes customer experience their focus, consequently ensuring that each choice they make is focused upon serving the persons who matter a lot to the business, that is, the customers. Amazon centres their focus around customers and maintains quality, convenience, selection, and lower price values, and endeavours towards continuous growth and innovation . 
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