• Facebook

Facebook is one of the most utilised social media platforms. Though the usage is shifting to a newer platform, it is still the platform that marketers use to promote their business—90% of businesses use Facebook to market their products.

It offers vital marketing and adverting opportunities for businesses, and it functions as an excellent platform for inbound promoting with content that helps increase brand visibility.

With Facebook, you can engage with your audience daily, keep them updated about your products, promote sales and collect reviews. You can also provide customer service.

Facebook also offers different types of ads, including carousels, single images, single videos and slideshows.

• Instagram

Instagram gives marketers a platform to reach their target audience. However, most Instagram users are under the age of 40. Hence, if your target market entails older demographics, Instagram might not be the best platform for you.

Instagram gives similar features to those of Facebook as it is part of it. For example, any ads created on Facebook will have an option to display them on Instagram.

Instagram has launched shopping tags and the capacity for business accounts to connect their pictures straight to their website. This is so that the visitors can easily and quickly gain more details about products. It is also helpful for businesses experimenting with influencer marketing.

• Twitter

Twitter is growing at such a fast-paced and becoming a popular social media platform. It is known for limiting tweets to 280 characters. On Twitter, each word counts. It gives marketers a chance to quickly grab their audience attention and connect them to the information they need. It offers twitter ads such as promoted tweets, promoted accounts and promoted trends.

• Youtube

Youtube is the number one video-sharing platform globally, making it the perfect place to share video advertising. It is the ideal site when a company want to reach its consumers with different types of videos. It also offers a variety of ads at the beginning, at the middle and the end of a video.

Using social media platforms for business has its many advantages, including:

• Building brand awareness
• Connect with customers
• Boosting your SEO ranking
• Increasing traffic on your website
• Driving more revenue

If you require help improving your social media or digital marketing, look no further than Anchor Digital. Visit our website to see how we can help you, or contact us for more information.