UX research is the process of studying how users interact with a product to identify any pain points and suggest potential... moreUX research is the process of studying how users interact with a product to identify any pain points and suggest potential solutions. However, their work doesn’t end there. UX process must also be aware of how customers interact with a company’s customer service department. In this age of social media, one bad customer service experience can lead to a PR disaster for a company.
A website redesign can assist you in improving your overall speed. Long loading times lead to high bounce rates and a bad... moreA website redesign can assist you in improving your overall speed. Long loading times lead to high bounce rates and a bad user experience. It is hard to develop a perfect strategy without testing your site speed. You can manage website speed by reducing image file size, minimising external resources and caching proxies, CDNs and reverse proxies.
As a business person or content creator, you need to keep track of performance data that measure how you are... moreAs a business person or content creator, you need to keep track of performance data that measure how you are doing—specifically, the Key Performance Indicators (KPIs) in your SEO strategy.
The graphic design world is the world of turning the intangible into something tangible. It’s a business that has tried to... moreThe graphic design world is the world of turning the intangible into something tangible. It’s a business that has tried to maintain some sort of value in an ever-changing, digitalised world. And it’s not just images on posters, brochures, or signs - it’s about logos for a company, websites for the business, and anything you can think of that falls under “graphics.”
The graphic design world is the world of turning the intangible into something tangible. It’s a business that has tried to... moreThe graphic design world is the world of turning the intangible into something tangible. It’s a business that has tried to maintain some sort of value in an ever-changing, digitalised world. And it’s not just images on posters, brochures, or signs - it’s about logos for a company, websites for the business, and anything you can think of that falls under “graphics.”
Organic ranking refers to search results of a search engine that are not influenced by paid advertising. Organic ranking... moreOrganic ranking refers to search results of a search engine that are not influenced by paid advertising. Organic ranking occurs according to the relevance of the search term. Hence it doesn't include adverts to optimise the site’s visibility or ranking in search results.
First-party data is the information that your company gathers directly from its clients. First-party data is collected to... moreFirst-party data is the information that your company gathers directly from its clients. First-party data is collected to help marketers understand their customers better. It is valuable to companies as it doesn't rely on a third party.
Creating consistent, engaging, informative, and high-quality content impacts the audience more than any other technique.... moreCreating consistent, engaging, informative, and high-quality content impacts the audience more than any other technique. Content writing offers your business an opportunity to make engaging information that helps with its growth and success.
Most marketers assume that the critical factor about followers is how many you have. However, as much as that is true,... moreMost marketers assume that the critical factor about followers is how many you have. However, as much as that is true, it’s important to have high follower engagement, especially if you want to increase your reach. Having a good relationship with your followers will allow them to trust you and be more likely to engage in your services.
Use hashtags to boost awareness of your products. There is a high possibility that your products will appear during a user's... moreUse hashtags to boost awareness of your products. There is a high possibility that your products will appear during a user's search for a particular item when a hashtag is used. The user will take time to explore your page and eventually follow you. When choosing the hashtags to use, ensure you use tags relevant to your brand and industry.
Users are very picky with what they want and love to read. As you design your website, ensure you understand your audience... moreUsers are very picky with what they want and love to read. As you design your website, ensure you understand your audience and the content they need. Create compelling and engaging content. You can also use video (audio-visual) content more than written content to capture your audience attention quicker.
Customer acquisition cost is money you spend convincing the average customer to buy a product or service. To determine how... moreCustomer acquisition cost is money you spend convincing the average customer to buy a product or service. To determine how much profit you made from the marketing strategy, compare the average sale to the customer acquisition cost. If the sales are lesser than the amount spent, your marketing strategy might not be working.
Twitter is growing at such a fast-paced and becoming a popular social media platform. It is known for limiting tweets to 280... moreTwitter is growing at such a fast-paced and becoming a popular social media platform. It is known for limiting tweets to 280 characters. On Twitter, each word counts. It gives marketers a chance to quickly grab their audience attention and connect them to the information they need. It offers twitter ads such as promoted tweets, promoted accounts and promoted trends.
Quizzes and polls are one of the many types of interactive content you will find on websites. Most people use them to pass... moreQuizzes and polls are one of the many types of interactive content you will find on websites. Most people use them to pass the time as they find out more about themselves. The quizzes and polls are appealing to the reader because they actively engage them and provide results immediately. As long as the audience gets their results, they will keep going back to your website.
Are you buying backlinks? This is a mistake people make. When you buy backlinks to boost your website ranking, Google might... moreAre you buying backlinks? This is a mistake people make. When you buy backlinks to boost your website ranking, Google might end up penalising you. You will have wasted your money and also potentially ruined your website's ranking. Instead of buying backlinks, use that money to hire an SEO service company, such as Anchor Digital to help you rank without breaking any rules.
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