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Ways to Collect Valuable First-Party Data
Posté par oliverjames oliverjames
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What is first-party data?
First-party data is the information that your company gathers directly from its clients. First-party data is collected to help marketers understand their customers better. It is valuable to companies as it doesn't rely on a third party.
First-party data can include unique visitors and interaction, demographic data, purchase history, interests, and time spent on site.
A company can collect valuable first-party data through the following ways:
- Lead gen form
A company can use the lead gen form to collect client information in their ads. Channels such as Facebook, LinkedIn, Google search, and YouTube offer lead gen options. Depending on your industry, you can collect as much information or little as you want.
- New channels
Sometimes marketers and companies only use a single channel to collect first-party data. You can use more new channels because different channels and mediums provide various features. Also, if you use different channels, you are likely to capture more data. New channels include WhatsApp messages, vibe messages, SMS, RCS, and emails. You will find more users are comfortable submitting their information this way.
- Custom questions
Marketers can use custom questions to requalify or segment customers. The benefits of custom questions are to save time by not having to sort through a lot of junk leads and to help improve marketing strategies for your specific audience.
- Spend more time focusing on brand building
Brand building is an essential part of collecting first-party information. Most companies assume that branding is not as important. However, through mobile marketing, you get to interact with your client directly and segment your permission. You get to build your brand directly with your clients.
How can you collect this data? Through mobile gamification, mobile campaigns, mobile vouchers or coupons, loyalty programmes, etc.
Another way to collect valuable first-party data is through social media. Facebook, WhatsApp, Instagram, and Youtube are among the social media platforms that provide an excellent opportunity to interact with your customers and gather valuable first-party information.
Consult Anchor Digital if you need assistance or learn new ways to collect valuable first-party data. We will assist you in every way. Visit our website or contact us for more information
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