If you're planning to run Facebook ads for your Shopify store, one of the most important things you can do is set up a Facebook pixel. Facebook Pixel helps you optimize and improve your Facebook ads and is an essential part of any Shopify store. Significantly, Shopify has made integrating with the Facebook Pixel relatively easy. Read below for all the steps you need to get started, as well as some advanced Shopify Facebook pixel tips.

The Process to Integrate Facebook Pixel to Shopify

Before you can create a Facebook pixel, you must create a Facebook ad account. Go to Facebook to create an account. Next, you need to create the Facebook pixel. Facebook Pixel is created and managed in the Facebook Ads Manager dashboard.

Go to the Facebook Ads Manager website. Open the menu and go to the Website Pixels section by clicking Event Manager > Pixels. Go to the Facebook Pixel page, then click on the "Create Pixel" and "Create Facebook Pixel" screens. Give your pixel a name and click Continue. Name it Facebook Pixel. When prompted for the installation instructions window, go ahead and close this window. Now our Facebook Pixel has been created and the next step is to connect it to Shopify.

Connect Facebook Pixel to Shopify

Now that you've created your Facebook pixel, it's time to connect it to your Shopify store. Shopify has made this a very simple process. The first thing you need to do is get a pixel ID. Go to the Facebook Ads Manager website. Open the menu and go to the Website Pixels section by clicking Event Manager > Pixels. Your pixel ID number is a long series of numbers under your pixel name.

Facebook Pixel Id

Then you need to enter your pixel ID in the admin section of your Shopify store. Go to the Shopify admin website. Then go to Online Store > Preferences, put your pixel ID in the Facebook Pixel section and click the Save button.

Test That It's Working

At this point, our pixels need to be created and adjusted with Shopify. Now it's time to check if the pixels work. The best way to do this is to install the official Facebook Pixel Helper plugin for Google Chrome.