Why Did Rolex Stop Producing the Daytona Beach Model?

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Why Did Rolex Stop Producing the Daytona Beach Model?

Posted By Jeson Clarke     August 23, 2022    

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The Rolex Daytona is an iconic watch that was purpose-built for racing. The chronograph watch contains a bevy of features. The most notable is the tachymeter scale on the bezel that helped racers measure their speed. To buy a luxury Daytona Beach Rolex watch, visit this watch store website.

Many Daytona variants are available. The first one was released in 1963, and Rolex continues to produce them today. However, one unique model is no longer available outside the secondary model: The Daytona Beach Rolex.

About the Daytona Beach Rolex

This watch is the epitome of bold and beautiful! One look at it will tell you all you need to know about its popularity. It's unlike any other Rolex watch. Instead of the classy neutral shades, the Swiss watchmaker used the blue waters of Daytona Beach as inspiration.

The case is stainless steel and features all the iconic features you'd expect. That includes the signature three subdials present on other Daytona models and that iconic tachymeter on the bezel. But that's where the "normal" stops.

The face is bright baby blue! It's a dramatic contrast that stands out. The blue is borderline neon, but that's not all.

It's an identical color to the bracelet. The same blue carries over, cementing the over-the-top colorway as a standout model in Rolex history. The bracelet is made of lizard leather, which is another unique feature.

Most Rolexes have matching metal link bracelets. While not unheard of, leather alternatives are pretty rare. The unique texture and matching standout color make it a fantastic addition to any fanatic's collection.

Why Did Rolex Discontinue This Model?

Who's to say why Rolex stopped producing the Daytona Beach. It was likely due to its general "odd man out" look compared to the rest of the line. Rolex has no problem experimenting with unique colors, materials, and textures. But those models are usually limited edition.

That's the case with the Daytona Beach. It was only available for a limited time, quickly becoming a sought-after collectible. Today, the watch can fetch thousands on the secondary market. It's unavailable anywhere else, so it's a sizeable investment anyone would be lucky to make.

Read a similar blog about used luxury watches here at this page.

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