In just about every area of marketing, data is king. The array of tools available to marketers and business owners is head and shoulders above what it used to be. Just about everyone can get access to detailed analytics about their own website. Podcasts are no different. If you’re running a podcast, having a more detailed picture of your listeners can be invaluable. This is why podcast analytics are so important. Click here for more information on podcast analytics.

What is Podcast Analytics?

Simply put, podcast analytics are just metrics and data about your listening audience. Analytics platforms can collect this data and make it easy to read and digestible. Through these analytics, you can learn a good deal about your audience, your podcast’s success, and what your listeners like.

What Can You Learn from Podcast Analytics?

Podcast analytics gives you an array of actionable data about your audience. With a good analytics platform, you can keep track of episode downloads, the general geographic location of listeners, how many subscribers you have, how long your audience is listening to episodes, how many new listeners you get, and how many are returning, age demographics, and much more.

By having all this data at your fingertips, you can see what is really resonating with your audience. This allows you to create a better podcast for them and in turn, your better podcast will draw in a bigger audience.

How Can I Use Them?

Let’s say you’re reviewing your podcast analytics and you see that one episode, in particular, is drawing a ton of streams and downloads. You could take a magnifying glass to that episode and see what it is about it that is attracting such a big audience. Maybe you had a guest on in that episode or maybe you talked about a particular subject that your audience is really interested in. You could hone in on these aspects and see if repeating some of them will bring back those listeners.

You could look at that same episode and see how many of the streams are returning users. Maybe the return listener number is low, showing you that maybe that type of episode isn’t appealing to your core audience.

There are tons of ways to make your data actionable, but the first step is gathering that data. Once you have the ability to see that data, you can start utilizing to create a bigger and better podcast.

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