Advantages of Point of Purchase Displays

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Advantages of Point of Purchase Displays

Posted By Exhibit Nation     January 11, 2023    

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Any display that presents products in a retail setting outside of their native home is referred to as a point-of-purchase display. This indicates that POP displays are erected at a different area from where a product would typically be displayed on store shelves. Point of Purchase Displays is typically placed in the middle of the aisles or at the ends of each aisle in a store.

As compared to products that are exclusively shown on store shelves, point-of-purchase displays offer improved visibility and branding opportunities. Furthermore, chances are good that you purchased a product that was on exhibit in the POP display.

What Kind of Display Is a POP?

A POP exhibit often consists of one to four sides of some kind of physical structure. Typically, corrugated cardboard is used to construct the building. The image up top displays a POP exhibit in this style.

For POP displays, a variety of products will be shown in each structure. Additionally, there are frequently other ways to make your goods stand out, such as using distinct colors, fonts, pricing details, logos, images, and display shots.

Point of Purchase Displays displays frequently has a better chance of attracting customers' attention than things that are simply sold on store shelves since they are placed in distinctive parts of the store rather than just on store shelves.

Point-of-purchase displays can help you increase your store's visibility

Due to the cutting-edge printing and manufacturing capabilities, we have on hand, we are able to provide the greatest printing results. Each and every graphic used in the show booths was printed and laminated at one of our own print facilities.

Keep in mind that at your future trade show, you will be surrounded by competition. Any effort you make to make your booth distinctive will be worthwhile and will increase your profits. The likelihood that it will capture people's attention and pique their interest in what your company has to offer will rise as a result.

We make sure that your show booth is securely packaged and delivered to the exhibit floor. The printed graphics and other display components can be stored in our warehousing facilities located throughout the world if you decide not to keep the booth graphics.

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