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Know Modern China Green Tea Culture
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In the marketplace — Arguably the most popular CHINA GREEN TEA in Western culture, you’ll find matcha in various food and beverage recipes and even non-food items, such as skin care products. Matcha and green tea lattes are also becoming increasingly common in coffee shops as a non-coffee alternative, and are becoming as common as chai.
On social media — An Instagram search of #matcha will yield more than 5 million posts, which is just around 2 million shy of the more general #greentea. And, if you look closer at #greentea, you’ll find that matcha-related posts still account for a big chunk of the posts in this hashtag.
Modernization of green tea consumption — While the ritualistic roots of consuming green tea, particularly the Japanese tea ceremony still exists, this is just a minority these days. Green tea consumption is no longer confined to ceremony and it’s way more common for people to enjoy it casually. Japanese tea producers are also trying to adapt to younger consumers who have different buying habits.
Health — Green tea is often associated with health and wellness since popular culture often highlights its health benefits.
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