The bar scene around Phuket and Chiang Mai is diverse. There you find numerous bars bringing in millions of visitors. Increased competition is a solid reason that many establishments are trying hard to draw curious passersby.  They do this by infusing their unique brand identity in the restaurant and bar interior design.  So let’s explore some fun creative ways that will help your bar stand out. 

How does a restaurant and bar interior designer use colors and materials to reflect a brand?

Your bar's color scheme and choice of materials should reflect your brand's  vibe. If your brand resembles a sleek and modern look then go with clean lines or metallic accents. A monochromatic color palette is also very popular these days.  Those who feel that their brand vibe is more rustic and cozy then they should experiment with warm woods and earthy tones.  

What is the role of the signage in branding?

The signage is your bar's calling card. It should instantly communicate your brand's identity to customers. Include your logo into signage, menu boards and wall decals. It works for reinforced brand recognition. Experiment with typography, colors as well as graphics. These ideas can make your brand elements pop and grab attention. Remember you need a cohesive visual identity. Ask the experts for creative inputs so that customers can remember long after they leave your bar.

How does a restaurant bar interior designer create an immersive theme?

Work on a theme for your bar’s interior design to make a statement. Your options can be beach getaway, a retro speakeasy or a futuristic sci fi lounge. A well-executed theme can keep them coming back for more. Every aspect like the décor and the furniture of your bar should contribute to the immersive experience. Keep it authentic and true to your brand's identity to avoid coming off as gimmicky.

Where to source unique bar decor and furniture?

Think unique and source unique pieces. Invest in pieces that add character and charm to your bar. Hit up local markets, antique shops and flea markets to source unique pieces. These elements should tell a story as well as complement your brand's aesthetic. If you are clueless where to find the best suited style and texture for your establishment then consult an experienced hotel interior designer. They can tackle the tough task of sourcing. 

When should you update your interior design to keep it fresh?

The competitive hospitality industry requires regular update of interior design. Without keeping it fresh you cannot  keep customers engaged and excited. Swap out décor and start with a fresh paint. Shake things up because brand vibes can evolve with the times. You can do this every two years to constantly surprise your customers.

Conclusion

Include brand in your design theme to create a memorable experience for your customers. Follow these simple tips shared above to can create a bar that stands out from the competition. If you want to keep customers coming back for more then get a quote form Soho Hospitality. It is a renowned consulting firm where you can find Thailand’s best restaurant bar interior designer as well as food hall interior designer.