A well-designed custom landing page is a digital marketer's favorite tool for driving conversions and leads. The landing page is like a carrot on a stick, leading the audience to perform a particular call-to-action (CTA). And for as much work often goes into a digital marketing campaign, designing a custom landing page is no easy feat. But once you have everything in its right place, it's time to put it to use. Here are three ways to drive more traffic to a custom landing page.

1. Email Newsletters
2. SEO
3. Paid Ads

Ever wonder where all the time goes? Well, according to a study conducted by Adobe in 2019, on average, a person spends five hours daily checking their inbox. It's no surprise; email has been an inseparable tool to modern life since its inception in the mid-1970s. So, get in on the action with an incentivizing email newsletter. It's important to note that you shouldn't spam your email list; that dreadful unsubscribe button is always lurking below, after all. Instead, choose a targeted sector of your email list that engaged with your content before. And provide them an incentive to complete your CTA, like an enticing referral program. Then, sit back and watch your click-through and conversion rates climb.

If you're just getting started or you've exhausted your current email lists, then consider improving your landing pages' search engine optimization (SEO) with keywords. When online shoppers go looking for a specific product, they're often ready to buy. For example, using keywords and phrases like "ad guard" or "mac hacks" moves your landing page higher up the list of search results for a customer shopping for computer software.

Finally, consider putting a little more skin in the game. Paid search ads place your landing page at the top of Google's search results and capture actionable data from every visitor who clicks the link. The google ads data can then be used to retarget new and existing target demographics, further expanding your consumer base. Paid search ads are also very scalable, meaning your results should increase at the rate at which your budget does. So, don't feel like you need to break the bank to see the results you want. Altogether, we've discussed two free ways to increase traffic to your custom landing page, but paid search ads are an invaluable third tool to include in your digital marketing arsenal.

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