What is motion design? Great question. Motion design is under the broader umbrella of graphic design, and it applies the principles of graphic design in a video production context by utilizing animation and other film making techniques. And as of the past few years, it has everything to do with marketing and staying up to date on the current changes in consumer buying behaviors. So, let's explore the top benefits of motion design for marketing.

For starters, motion design stands to increase your business's top line. If your company didn't hit the sales marks you were shooting for last quarter, then you'll be happy to hear that so much as including a short one-minute video on your website's landing page can bolster conversion rates by as much as 80%.

So, what if your website isn't seeing the kind of traction it needs? Well, a study by Wistia uncovered that the time online shoppers spent looking at webpages with videos was 260% higher than those with static advertisements. Just imagine what that engagement can do for your website's search engine optimization (SEO).

On the topic of static advertisements, many online shoppers hardly notice them. They're more background noise than center-stage, but animated ads are an eye-catching alternative that quickly captures the viewer's attention. However, not all animated ads can draw your average consumer in pining for more information. To optimize your animation's engagement, it's best to consult the expertise of a motion graphics service.

With how slim margins are nowadays, it may seem like your budget's too tight to entertain the idea of adding an extra member to your team. On the other hand, a motion graphics service will provide your company with access to a broader talent pool of experts specializing in marketing your brand-specific identity. With a broader talent-pool, your team will benefit from a new and refreshing perspective that can re-ignite their creativity and may even lead to the next big internet trend. In this light, reaching out to a motion graphics service should be seen as an investment in your company's continued success rather than an expense.

Regardless of how you get the job done, consider using motion design in your next advertising campaign to spice up your marketing strategy and re-engage your loyal and lapsed customers.

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