You are a professional marketer and you know the principles of conducting an advertising campaign, but the competition is growing, and the principles are changing rapidly, aren't you? We analyzed recent studies, listened to leading marketers and collected for you all the main marketing trends that will be relevant in 2019.

The past 2018 has shown: advertising blindness has reached its zenith. The usual marketing techniques, classic appeals and features almost do not work. With creativity, too, everything is debatable. The client now went picky and it’s more and more difficult to hook him.

With advertising, it’s always like this: it only seems that it has reached a dead end as a solution appears. We have prepared for you 5 trends in content marketing, which will be the salvation of advertising campaigns in 2019.

 

 

More than half of marketers worldwide recognized video as the content that gives the highest ROI. And Cisco experts believe that by 2019 the video will occupy as much as 80% of all Internet traffic.

Representatives of the Yandex corporation also provided the results of a study that makes it clear that video content is most in demand on the Internet.

(or live video) Streaming is a separate trend. Companies that use this technique show their customers: we have nothing to hide.

 

According to Social Media Today,  85% of facebook users  prefer to watch streams rather than television. People want to draw conclusions themselves, and not trust commentators. Nike, showing its subscribers streams from sporting events, gathers huge audiences which can be managed by different agencies.

 

By the way, Facebook created Live Api - an application that allows you to stream from any device.

 

 

Surveys, quizzes, tests - this is the easiest interactive format. In 2019, he will again be in trend. Ask the opinions of people, they love it.

 

You can create small polls for free using the service

 Monkey the Survey ,.

 

50% of all Internet searches will go into voice search by 2020! You will see the audio content for smart speaker and voice assistant, seo search will take into account the voice calls . A survey in the spring of 2018 showed: 65% of owners of smart speakers would never want to return to life without their voice-controlled assistant - and this means that the number of such people will grow. We will see that more and more sites will begin to expand into a “voice” - they will publish non-advertising or crypto-advertising audio content for these devices . And the first will skim the cream!

 

This is definitely the marketing of the future. And you need to start now. Conservatism in marketing is not a good idea.

 

Follow the trends! At any time, something new may appear, (Many, for example, talk about the appearance of ShoppingTags on Instagram, with which sales will reach a new level organically, and this should not be missed. So you should first think about what kind of hub you want to create. You have the following options to choose from:

1. Blog
Content-Typ: Text

content hub blog
2. Podcast
Content-Typ: Audio

content hub podcast
3. Video channel
Content-Typ: Video

content hub video kanal
4. Membership
Content-Typ: Kurse + Community

content hub membership
There are other content formats (such as e-books, infographics, webinars, etc.) that you can work with. For example, you could just create infographics and collect them on one page. But I lost the hub character. I see these formats as an extension. For example, you can simply publish your infographics as a blog post.

A mix of everything is always best. One prefers to read, the other likes to listen and the other likes to watch a video.

But especially in the beginning, I recommend that you focus on just one type of content! The types are different and must be mastered individually. Just choose the guy you are most into and which is least available in your industry.

That's how we do it, for example. First of all, I focus on filling the blog properly with text and ranking it in the search engines. I've been busy with this for a few years. After that we revive Affen on Air and make Chimpify on Air out of it. I would also like to make whiteboard videos in the future and offer a free Chimpify Academy. But like I said, one thing at a time!