6 out of 10 people say that they pay attention to their consumption budget to within 10 euros 1 . Optimizing their purchasing power is really at the heart of the concerns of a majority of our fellow citizens. The popularity of the prospectus is largely explained by the strong attention of the French for their consumption budget. Did you know that nearly 70% of French people read advertising material every week and that 73% of them use discount coupons 2? The prospectus, which announces good deals in the area and offers discounts, indeed allows for smart and local consumption. Let's see how the printed advertising is the ally of purchasing power, essential to reduce the bill on daily expenses.


Advertising print, the medium of purchasing power
The medium that makes consumers aware
75% of “promophiles” read at least one piece of advertising material per week 3 . Indeed, each week, the printed advertisement is the means by which the convenience store unveils its new offers.

Thus, while promoting commercial dynamics, printed advertising makes consumers smarter , by giving them the possibility of:

Compare promotions
Benefit from good deals before everyone else
The medium that makes consumers actors
Print advertising activates consumers. Impactful and effective , it is aimed at people wishing to make purchases in-store as well as on the Internet. Thus, it constitutes a powerful “drive-to-store” but also “drive-to-web” lever.

The medium that makes consumers addicted
75% of consumers say they appreciate printed advertisements 4 ; nearly 67% of them read it every week 2 . Contrary to popular belief, 59% of consumers say they pay more attention to printed advertising than to advertising emails 5 .

Printed advertising appeals to all layers of society. In particular, they are appreciated by people with modest incomes 6 as well as by the better-off.

Advertising print, the medium of local development
The medium that increases the average basket
A recent study 7 demonstrates the link between promotions and boosting activity in points of sale. Indeed, this study establishes that a promotional action has two benefits:

Increased traffic
The increase in the average basket
The observation is valid with all consumption channels. Thus, for the drive, we see that 69% of readers of advertising materials make their food shopping through this channel at least twice a month 2 .

The medium that facilitates retailers' communication
Powerful and effective, printed advertising takes the form most suited to the objectives of your communication campaign  :

Prospectus
Mini Catalog
Brochure
For example, specially designed for points of sale, Promoday’s offers a different promotional offer every day. Combining the advantages of event communication with the appeal of promotion, Promoday’s livens up your brand as much as it boosts your sales.

The media that supports the economy of the territories
For artisans and traders whose resources may be limited, print advertising is proving to be the most accessible and effective means of communication. Essential to the local dynamic, it develops the notoriety of local activities and generates traffic in points of sale.

French consumers read an average of 7 advertisements per week 2 . Food, fashion, beauty or even DIY: paper media brings brands closer to consumers and actively supports the local economy.

In conclusion, printed advertising is the ally of the smart consumer and an essential promoter of the local economy.

But it is still more than that! The impact of the prospectus on the economy is also materialized by the jobs of distributors and within the paper industry in general. Indeed, printed advertising is the source of 59,800 jobs in France, including 38,000 direct jobs 8 .
In addition, the profession of distributor of advertising materials constitutes a real opportunity for integration. It does not require any diploma or special qualification and can be carried out near their home by people away from employment.