A brand style guide is extremely important to help your company’s visuals and design be consistent and recognizable. A good brand style guide helps encapsulate what your brand means through design, so it’s important to do it right the first time. Here are some tips for creating the perfect brand style guide.

Know Your Brand

Before you make your style guide, you obviously need to know your brand inside and out. Especially if you’re wanting to use a brand identity design service, you’ll need to know your brand to give them proper direction. The main things you should know about your brand are your mission statement, your vision, your target demographic, your values and how you want your brand to come across. Having these things in mind will greatly help you or your brand identity design service set the right tone. To find brand identity design services, visit this website.

Use a Moodboard

Before you start creating your guide, it’s a good idea to do some research and find inspiration from other style guides. This will help you create a moodboard to keep in mind while creating the rest of the guide.

Prioritize the Important Aspects

Make sure you prioritize outlining the most important facets of your style guide. Here are things you need to consider:

• What’s your story? Define your story and what you want your brand to say in your messaging.
• What’s your logo? In this step you’ll start figuring out what you want your logo to be and what you want it to convey.
• Colors and fonts: Your brand should have consistent colors and fonts that become the go-tos when it comes to brand design and marketing materials for your company.
• Voice: Find your brand’s voice. Do you want to sound sophisticated? Funny? Quirky? Make sure you define your voice, pick words you like and avoid words that are less than ideal.

Once you’re finished figuring out these facets of your guide, you’re ready for your outline.

Outline

Now you’re ready to outline your guide. Once you have your outline in place, consider bringing in a brand identity design service to create the guide itself.

Using a Brand Identity Design Service

With the help of a brand identity design service, you’ll be able to create a guide that will last you far into the future and provide direction for all design decisions you make.

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