Holding a virtual event is one great way to increase brand awareness and foster leads. But once the event is over, you’ll want to know how successful it was. There are a variety of different ROI metrics you can look at after holding an event, and honing in on those will give you a better idea of what went right, what went wrong, and what you can change in the future. Here are a few metrics to look at after your next virtual event.

Surveys and Feedback

One surefire way to get the opinions of event attendees is to just straight up ask them. Having surveys and polls available during the event will let you make on-the-fly adjustments and see what people are loving most about your event. After the event, make sure to send out emails that encourage feedback from the attendees, so you can gain as many insights as possible into how they felt about the event.

Create an Event App

If you create a mobile app for your event, there are all kinds of metrics you can look at to help you determine success. App downloads, for instance, will show you that people are willing to engage with your event. Then you can track how many people use the app, their engagement with the app, and much more. Admittedly, you have to dedicate some development time, but if you plan on holding virtual events often, you can continue to use the app and update people about upcoming events with it.

Monitoring Social Media

The tried and true method of monitoring social media activity around the event will also be a great way to get a picture of your ROI. If you have dedicated hashtags and if people are tagging your event page, you’ll be able to measure how many people are going out of their way to involve themselves with your event.

Use a Virtual Trade Show Software

If you’re not using virtual trade show software platforms to help you organize your event, you’re definitely missing out on making things easier. Using a virtual trade show software will allow you customize your virtual event and have access to tons of useful tools and features.

Read a similar blog about virtual webinars here at this page.